​LinkedIn To Give Collaborative Articles More Reach In Search | Delivering ‘Niche At Scale’: A Look At Influencer Marketing Trends | How To Succeed With SEO And Content Marketing In The Generative AI Era + More!

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My Latest YouTube Video

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Marketing Experiments: Questions To Ask Before You Begin

In this video, we explore the questions you should ask before beginning marketing experiments to ensure they are as effective as possible. We'll discuss the importance of defining your goals, identifying your target audience, and selecting the right metrics to measure success. Additionally, we'll share tips for creating a hypothesis and designing experiments that are both feasible and impactful. By asking the right questions and following a structured approach, you can optimize your marketing experiments and achieve meaningful results. Whether you're a marketer or a business owner, this video will provide valuable insights into how to plan and execute successful marketing experiments. Tune in to learn more and start experimenting today!

A.I. Marketing

15 Powerful AI Blog Writers (When You Need Help Blogging)

Have you ever dabbled in AI tools like ChatGPT or Google Bard? They're pretty amazing when it comes to turning ideas into content. You can use them like a search engine, ask questions, and even get AI to write emails for you. But have you ever considered using an AI blog writer to write complete blog posts? With this tool, you can effortlessly generate comprehensive articles for your website without wasting time or resources. Prepare to be impressed - these programs might just become your go-to for future content creation!

Jasper’s New Features For Marketers: What You Need To Know

Jasper just rolled out a bunch of awesome new features! Now, our beloved AI assistant is like a marketing sidekick that's got it all - insider knowledge, supercharged campaigns, performance insights, and more. The initial wave of AI in marketing focused on saving time and being efficient. Marketers want more than just speed: they want results! Let's dive into the details of the three exciting new features and how Jasper can be your ultimate marketing copilot.

How To Succeed With SEO And Content Marketing In The Generative AI Era

Did you know that large language models (LLMs) like ChatGPT are making waves in the world of AI? These powerful models use deep learning and neural networks to create content that's almost as good as human-written text. With LLMs, businesses can simplify their content creation process, optimize for SEO, and still have time for strategy and growth. So, how can generative AI help with SEO? Let's dive into a few ways it can revolutionize your content creation game.

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Social Media Marketing

The Top 15 Twitter Clients You Can Still Use In 2023

Once upon a time, Twitter was a playground filled with various third-party apps that let you devour tweets in different ways. There were apps for Android, iOS, Mac, and Windows - you name it! Sadly, that era came crashing down in early 2023 when Twitter shut off access to most of these third-party apps. But fear not! There are still alternative options to keep an eye on your timeline and notifications. Let's dive into what went down at Twitter and explore the alternatives that are still up for grabs.

Realtor’s Guide To Crafting Engaging Social Media Content

Social media has become a game-changer for realtors. It's no longer just a nice-to-have, it's a must-have for success in real estate. With over 90% of homebuyers starting their property search online, having a strong and captivating online presence is crucial. In fact, a whopping 46% of real estate agents who actively create and share compelling content on platforms like Facebook, Instagram, and Twitter have seen a significant boost in leads and sales. But here's the thing, simply being on social media isn't enough. So, dive right in and transform those fleeting online interactions into real estate triumphs!

7 Ways To Use Your Headshot In Your Designs

When it comes to creating visuals for your business or personal blog, there's a simple trick to make your content more personal: include pictures of your lovely face! A study from Georgia Tech found that Instagram photos with human faces are 38% more likely to get liked and 32% more likely to attract comments. So, if engagement is what you're after, don't be shy to show yourself every now and then. Sharing your picture not only humanizes you, but also builds empathy and connection with your followers. And, there are tons of fun and creative ways to incorporate your headshot into your content!

10 Ways Social Media Can Improve Your Customer Service In 2023

Social media can be a game-changer for your business, especially when it comes to customer service. However, it's essential to tread carefully, as a single mistake can be disastrous. On the other hand, if done right, social media can help you build an intimate and sincere connection with your customers, leading to greater loyalty and sales. Here are ten best practices that can help improve your company's customer service skills using social media!

How To Make The Most Of Social Media Advertising

Social media advertising is an effective and affordable way to generate traffic and build awareness for your project. Many businesses realize that and hence the competition is likely to get fierce. With so many brands competing for your target customers’ attention, how to succeed? Here’s what makes a great social media ad!

How To Do Hyperlocal Social Media Marketing Through Employee Advocacy

Hyperlocal social media marketing is a strategy more and more frequently used by companies to target local customers and audiences and gain visibility in a specific area. What most companies don't know is that employees can play a huge role in this strategy, amplifying reach and maximizing efforts through social media advocacy: in this article, we discuss how and why that's possible, and how to install that in your organization.

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Content Marketing

B2B Content Marketing Benchmarks, Budgets, And Trends: Outlook For 2024 [Research]

Creating standards, guidelines, processes, and workflows for content marketing may not be the most exciting task out there. But hey, it's necessary if you want to see improvement in anything (including with the help of AI). Here's the silver lining: putting in all that unsexy work actually frees up time and resources (both human and tech) that you can use to breathe life into your brand's strategies and plans. Our latest research, "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024," conducted with MarketingProfs and sponsored by Brightspot, revealed some eye-opening insights.

The Local Business Content Marketing Guide

Wondering how to create content that will help your local business achieve its marketing goals? It's a common question for any local business owner entering the online world, where customers and search engines expect you to be both a publisher and marketer. While there's plenty of great advice out there, it can be overwhelming to piece it all together. That's why this guide collects the best practices and current thinking in one place. It's tailored specifically for local businesses with their own set of opportunities. Consider it your go-to book of local content ideas, one you can always turn to for inspiration at different stages of business growth. Get ready to take root and thrive!

Unlocking Success: Expert Insights On Content Marketing Strategies For Your Business

Did you know that there are almost five billion active Internet users worldwide? That's a whopping 69% of the world's population! Websites have evolved into powerful marketing tools, so yours should do more than just provide the basics. With a killer content marketing strategy, you can create valuable content, share it far and wide, and spark meaningful customer interactions. But here's the thing: many businesses still struggle to get it right. That's why we've gathered some incredible content marketing tips from industry experts just for you!

Google Trends: How To Use It For SEO And Content Marketing

Google Trends is a Google tool that offers a wealth of information that is useful for SEO and content creation. From real-time search trends to related queries and category insights, Google Trends offers marketers plenty of opportunities to hone their strategy and optimize for better performance. Check out this in-depth guide to Google Trends, covering everything you need to know to leverage it for SEO and content marketing.

LinkedIn Marketing

LinkedIn To Give Collaborative Articles More Reach In Search

LinkedIn is stepping up its game by offering users even more incentives to contribute to Collaborative Articles. They're promising better visibility in search, feeds, and notifications. Plus, LinkedIn plans to show more Collaborative Articles when people search for specific problems or topics. So if you've shared your expertise in one of these articles, there's a higher chance your answer will be featured in LinkedIn's search results. It's a fantastic opportunity to boost your visibility and expand your network. However, the format still has some kinks to work out and could benefit from more human editorial oversight. Keep an eye out for these articles and make your mark on LinkedIn!

What Is LinkedIn Live And How Can It Help Your Company?

Big news from LinkedIn - they just rolled out some exciting updates for LinkedIn Pages. The best part? You can now stream live videos! It's a game-changer because previously, this feature was only available for individual accounts. But now, whether you're using it on your personal LinkedIn page or your company's profile, it has the potential to make a huge impact on your LinkedIn strategy. According to LinkedIn, broadcasters who go live see an incredible seven times more reactions and a whopping 24 times more comments compared to those who post regular videos. Talk about engagement!

Instagram Marketing

How To Post Multiple Photos On Instagram Story: 4 Simple Ways

Instagram Stories can seriously level up your engagement game. But here's the thing: are you scratching your head trying to figure out how to add multiple pictures to your Story? Don't worry, you're not alone. A mind-blowing 500 million users check out Instagram Stories every day. And get this, a whopping 70% of all Instagram users tune in daily! That's a gold mine for content marketers and brands like yours. So why limit yourself to just one image when you can unleash the power of multiple photos in a single story? In this guide, we'll show you four super simple ways to rock your Instagram game with captivating and diverse stories that'll leave your audience wanting more!

Instagram Hashtag Analytics: How To Track Performance

Hashtags are an essential part of your Instagram marketing strategy because they help you grow your account. But here's the thing: it's not enough to slap on 30 trendy hashtags and hope for the best. Tracking and analyzing Instagram hashtags is way more complicated and time-consuming than you might think. That's where an Instagram hashtag analytics tool comes in clutch. With a dedicated tool, you can track hashtag usage, discover the top trending hashtags in your industry, and create content that truly resonates with your audience. Let's dive into the world of strategic hashtagging!

Influencer Marketing

How Much Do YouTubers Make In 2023?

These days, everyone wants to know how YouTubers make bank. We often picture them sitting back, creating content for a few hours, and watching the cash roll in. While that's true for some lucky few, most YouTubers treat it as a passion project and side hustle. And here's the kicker: their main income doesn't always come directly from YouTube. Many successful YouTubers have their own product lines, dabble in influencer marketing, or score speaking gigs. So, how much money can YouTubers really make? Let's dive into the nitty-gritty of earning on the platform and explore other lucrative opportunities off-platform.

Delivering ‘Niche At Scale’: A Look At Influencer Marketing Trends

Influencers are taking over brand marketing strategies, and social platforms are stepping up their game with data-driven tools and features. Take TikTok Shop, for example, it's been making waves since its recent launch in the US. According to Lucy Robertson from SEEN Connects, influencers are no longer limited to just fashion and beauty - everyone wants a piece of the action. So, with more influencer content flooding our feeds, what trends are shaping brand strategies in 2023/2024? Are marketers rethinking customer personas as creators and online communities dominate big brand campaigns? Let's dive into the current trends, from AI to first-party data, and hear what the experts have to say.

1200+ Best ChatGPT Prompts For Influencer Marketing In 2023 To Boost Marketing Impact

In today’s digital landscape, ChatGPT Prompts for Influencer Marketing have become essential tools for online success. Wondering how to boost your influencer marketing campaigns with ChatGPT prompts? Look no further! This article will provide a straightforward list of the best prompts to amplify your influencer strategies, making it as simple as child’s play. Let’s dive in!

Search Engine Optimization

The 17 Google SEO Tools You Should Have Been Using Yesterday

Ever heard the philosophical question: "If a tree falls in a forest and no one hears it, does it make a sound?" Well, imagine your website is that tree falling to the ground: if no one discovers or visits it, what's the point? That's where Google comes in. As the biggest search engine out there, you want your site to rank high on Google's search results. Luckily, Google has a bunch of SEO tools to help you out. Let's dive into these 17 awesome Google SEO tools and start optimizing your content today!

Keyword Density In SEO: Understanding Myths And Best Practices

Back in the day, SEO was all about cramming as many keywords as possible into your content to boost rankings. It was like a keyword frenzy! But guess what? Search engines have gotten smarter. Google and others now look beyond keyword density. So, just stuffing your content with keywords won't cut it anymore. In fact, it's considered bad practice that leads to a lousy user experience. Don't worry though, there's a better way to rock your SEO game.

eCommerce SEO Beginner's Guide (2024)

Want to drive more traffic to your online store without breaking the bank on ads? Enter eCommerce SEO. It's all about fine-tuning your website to meet search engine best practices and giving customers what they're searching for. Benefits? More visitors, brand awareness, and sales. But with search algorithms constantly changing, mastering SEO can be tough. That's why it’s important to learn how to research keywords, structure your site, and create killer product page content. Do this, and you'll be ranking and reaping those SEO rewards in no time!

Thanks for reading all the way to the bottom. If I can be of any help to you or your organization please consider joining my Digital First Group Coaching Membership Community or considering hiring me as a Fractional CMO.

Warm regards,
Neal Schaffer
Founder, Digital First

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Neal Schaffer

Every week I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of Generative AI and how to leverage it for marketing as well as personal branding for your digital presence.

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