12 LinkedIn Cover Photo Ideas For Entrepreneurs And Brands | Influencer Marketing: The Bridge Between B2B Brands And Genuine Connections | VidSummit 2023 Review: YouTube Secrets And AI Tips For Content Creators + More!

Hey Reader,

Thanks for all of those that responded back to my question I posed here last week - I appreciate you!

I am still hunkering down on writing my 5th book, while at the same time, I have yet to announce this in public, but I will begin teaching my 2nd course at UCLA Extension starting next week called "Personal Branding and Becoming an Influencer."

Ever since my very first book on LinkedIn back in 2009, I have always talked about personal branding, and of course in The Age of Influence I talked about how to become an influencer, so I look forward to bringing all of this advice together in this new course and creating some exciting content around it. In fact, after I write this 5th book, if I was to write a 6th book...

I digress ... let's move on to my recommended content for the week!

My Latest YouTube Video

video preview

Why Marketing Experiments Are Key To Data-Driven Success | Stop Your Marketing Campaigns

In this video, we explore why businesses and marketers should consider doing more marketing experiments rather than traditional marketing campaigns. We'll discuss the benefits of a data-driven approach, and share tips for designing experiments that are both feasible and impactful. Additionally, we'll discuss the importance of measuring success and iterating on your experiments to continuously improve your marketing strategy. By embracing marketing experiments, you can optimize your marketing efforts and achieve meaningful results. Whether you're a small business or a large enterprise, this video will provide valuable insights into why marketing experiments are key to data-driven success. Tune in to learn more and start experimenting today!

Your Digital Marketing Coach Podcast

VidSummit 2023 Review: YouTube Secrets And AI Tips For Content Creators

Want to know the secret to YouTube success? Look no further! In this episode, I spill the beans on all the juicy insights I gathered at VidSummit 2023 - the ultimate gathering for video marketers and creators. Get ready for some serious knowledge bombs:

  • Preston Plays spills his secrets on treating content creation like a real business, saving time for creativity.
  • Kimbyrleigha reveals how she made a smart pivot from PopSockets to true crime, attracting her ideal audience.
  • Kwebbelkop shares a mind-blowing AI video tool that makes content creation faster and cheaper.
  • We also explore YouTube's game-changing AI tools with Rene Richie, YouTube's creator liaison.

And that's not all! We dive into marketing strategies, killer thumbnails, and how AI is reshaping content creation. So get ready to skyrocket your YouTube channel with insider tips and success stories. Don't miss out - tune in and level up your YouTube journey!

Click here to listen to the full episode!

A.I. Marketing

17 Amazing AI Video Generators To Start Using Today

AI video generators are a tool category I’ve been experimenting with as of late. While there are many potential use-case scenarios for them, they can play an impactful role in educational video and any use-case scenario where stock video can be leveraged, such as in b-roll. Of course, there are many other ways to use these new tools as only your imagination is the limit. Keep reading to learn what makes these platforms unique and how you can benefit from them!

AI For SEO: 10 AI SEO Tools And Tips For 2023

We're huge fans of AI content-writing tools here at Jasper. They're a game-changer for us, helping us create content faster and do keyword research like a pro. In this article, we'll show you how to supercharge your SEO strategy with AI tools. We'll dish out 10 awesome tools you can use to boost your AI SEO ROI. Plus, we've got some handy tips on how to make the most of these AI-driven gems once you've got 'em in your workflow!

AI-Powered Content Marketing: A Startup’s Guide To Success

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are popping up everywhere these days, not just in the tech world. They're becoming essential tools in various industries, including marketing and sales. This surge is a clear sign of how far AI has come. For startups, embracing AI is crucial, especially when resources are limited. Whether you're crafting a killer pitch, creating a snazzy one-pager, or planning your content calendar, AI can supercharge your productivity. You don't have to be a tech genius to benefit from AI!

Recommended Tool For The Week

Everything You Need To Hit Your Social Media Marketing Goals

We’ve got the best of features, an easy-to-use interface and we’re constantly innovating to meet all our clients’ social media management needs!

Click here to start your free trial: cancel anytime, no credit card required!

Social Media Marketing

The Top 17 Pinterest Tools You Need To Be Successful On Pinterest

A couple of years ago, not many people knew about Pinterest. It was mostly popular among young women with extra money to spend. But now, more men are joining too. So if you're not marketing on Pinterest, you're missing out on potential customers. Luckily, there are some great tools available to help you out. These tools can automatically post content for you, make your posts stand out, and connect you with relevant Pinterest groups. Let's take a look at a few of these amazing Pinterest tools that I highly recommend!

Social Media Customer Service Best Practices: How These Companies Have Mastered It

Using social media for customer service is a no-brainer for any company. We recently wrote an article on how to rock your customer service using social media. But in this guide, we're gonna show you some real-life examples from big companies that you can actually put into action. Remember, every brand and audience is different, so don't just copy and paste. Use these examples as inspiration to level up your community management game. Let's dive in and get your strategy on point!

Getting Started With Meta Ads: A Comprehensive Guide For 2023

With all the hype around TikTok and Snapchat, it's easy to overlook the Meta/Facebook world - especially when it comes to ads. They harness the massive user base of Meta Platforms like Facebook and Instagram to supercharge your advertising. In this guide, we'll walk you through the benefits of Meta Ads, how to set up killer campaigns, track performance, and tackle common challenges. Get ready to conquer the ever-evolving world of Meta advertising!

Top 10 Most Popular Social Media Platforms In 2023

Before launching your social media marketing strategy for your eCommerce business, you need to first get an overview of the distribution of social media usage. Given the growing penetration and usage of social media these days, you should start your marketing efforts by focusing on the platforms where you can find most of your target audience. To do that, you need to find out which social media platform has the largest user base.

Social Media Data’s Rising Influence On Business Success

According to a recent report by The Harris Poll on the 2023 State of Social Media, businesses today have some key priorities. They want to build brand reputation, understand customers better, stay ahead of the competition, and do all this with limited budgets while predicting future trends. One way to achieve these goals is by tapping into the power of social media data. It's not just about performance metrics, but also gaining insights into industry trends, competition, and cultural nuances that can help a brand shine in a crowded market.

Digital First Mastermind Community

Have a question or need some help with your digital or social media marketing? Join my mastermind! Click here or on the image below for more details!

Instagram Marketing

19 Best Ways How To Promote Your Shopify Store On Instagram

In the crowded world of eCommerce, standing out can be tough. Especially when you're in a niche with similar stores. But fear not! Shopify stores are here to save the day. They've made online sales a breeze. The real challenge? Promoting your store. That's where Instagram comes in. It's like combining a cool shop format with the buzz of Main Street. With Instagram and Shopify, you can reach customers where they hang out and give them an awesome shopping experience!

How To Increase Instagram Reach? 11 Powerful Tips [2023]

Want to reach new audiences and convert them into customers on Instagram? Increasing your Instagram reach is the way to go! It can help you achieve various business goals like building brand awareness, creating an online community, or selling your products/services. Back in the day, it was easy to build an Instagram strategy - just post at the right time. But times have changed, and now it's harder to reach your target audience. Don't worry though, this post will guide you on how to increase your organic reach and make your Instagram presence shine!

Influencer Marketing

Influencer Marketing: The Bridge Between B2B Brands And Genuine Connections

Gone are the days when celebrities ruled the product world. Nowadays, authenticity is what we crave. We want influencers who aren't just famous for fame's sake but have a genuine connection with their audience. B2B companies didn't miss out on the influencer trend in 2022. The numbers speak for themselves: for every dollar spent on influencer marketing, businesses pocketed $6.50. If you're wondering what's in store for 2023, get ready to see more B2B names in the influencer spotlight!

Nine Creative B2B Influencer Marketing Strategies For The Holidays

As the holiday season approaches, businesses are getting smart and thinking outside the box to level up their influencer game. Influencer partnerships aren't just for B2C anymore - they're a powerful tool in B2B marketing too! With the right strategy, businesses can make a big impact and drive engagement during this crucial sales time. It's time to get creative and make your brand shine with the help of influencers.

The Rest

12 LinkedIn Cover Photo Ideas For Entrepreneurs And Brands

Did you know that having a cover photo on your LinkedIn profile can make it 36 times more likely to be viewed? Your cover photo is like your first impression, so it's important to make it count and align it with your overall LinkedIn marketing strategy. But with so many users out there, standing out can be a challenge. Here are 12 awesome LinkedIn cover photo ideas that will grab attention and make your profile impossible to ignore!

11 Of The Best B2B SEO Tools For 2024

Business-to-business (B2B) SEO is about more than just climbing rankings. You do it for visibility to connect with the business owners, decision-makers, and industry professionals who need your product or service. In this niche where precision is key, the following B2B SEO tools will help you boost productivity, brand awareness, and conversion rates.

17 Best eCommerce CMS Platforms To Build Your Online Store

If you're running or planning to start an eCommerce store, you need to consider how you'll handle all that precious site data. Unlike simple websites, eCommerce shops have a ton of product info, pricing, inventory, and more. So, it's crucial to keep things organized and user-friendly. Finding the right way to manage your site's content is key. Big shops might opt for custom solutions, but smaller ones often turn to an eCommerce CMS. It's all about finding what works best for you!

Thanks for reading all the way to the bottom. If I can be of any help to you or your organization please consider joining my Digital First Group Coaching Membership Community or considering hiring me as a Fractional CMO.

Warm regards,
Neal Schaffer
Founder, Digital First

P.S. Pressing the unsubscribe button at the bottom will remove you from all communication from me. If you'd like to keep in touch and only receive monthly, instead of weekly, newsletters, please click here. Thank you!

Neal Schaffer

Every week I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of Generative AI and how to leverage it for marketing as well as personal branding for your digital presence.

Read more from Neal Schaffer

Hey Reader, I'm curious - do you read my introductory paragraphs that I write here? Or do you go straight to the information I share? Help me out by responding if you read these introductory paragraphs and want to continue listening to my personal updates. Thank you in advance for your feedback! That said, it's on to my recommended content for the week! My Latest YouTube Video Marketing Experiments: Questions To Ask Before You Begin In this video, we explore the questions you should ask...

Hey Reader, Last week was VidSummit and this week was another incredible conference that I attended: Adobe MAX. While Adobe MAX is mainly for Adobe creators, if you can imagine the convergence of the creator economy, influencer marketing, and digital marketing - and how a tool like Adobe Express allows ANYONE to be the master of their own creativity - and you can see how I literally received one year's worth of inspiration in one week! Because of these 2 back-to-back conferences I am a day...

Hey Reader, I wanted to send a humble thank you to all of you who have helped me through this journey of writing my next book, which has taken a long time, as you all know! Finally, last night, I finished the final chapter of my first draft - hooray! There is still a LONG way to go, but the plan now is to do a rewrite of the book starting today (well, next week - I need a few days off to catch up on other work!) and finish it by November 15. A that point I will have a completed manuscript...